I should explain how that entire
McDonald's thing came about... It started off with
this link that
Jon sent me. Normally it wouldn't be that big of a deal, but with all the recent crap about iTunes and Pepsi, and McDonald's pondering WiFi access, etc etc... It all just got to be a bit much.
While I enjoy the idea of sitting down in a Starbucks with my laptop chatting with Dom and Jon on Messenger about how sexy the G5 case design might be, taking all the time in the world sipping my delicious mocha. I can't stand the idea of McDonald's doing WiFi, especially when doing it with all those kids yelling and screaming, playing with their happy meal twenty minute toys and the throwing of plastic balls in the Ronald McDonald play area is even worse.
Then there is this entire Adult Happy Meal with the stepometer. That's just sad. Hmm I'm McDonald's marketing, “oh we're sorry we got you super fat with our Big Mac's, how about a bacon ranch salad instead? we'll throw in this stepometer too... just to remind you to take that extra step to burn off the calories and fat from that Big Mac you'll just have to give in to because the salad wasn't enough”.
So after all that... now get a free music downloads with your meal!? WTH is going on with these nuts!?
Oh and while browsing their site... yet another example. I-Am-Asian.com. Now I'm not Asian, which you can mostly likely gather from my webcam, but is this not offensive? I'm not even Asian yet I find this to be somewhat offensive, and no, I'm really not the type to be easily offended or sickened. But geez, could it get any worse, “sipping green tea or enjoying a Big Mac sandwich, we're helping make the magic mix called America become even richer”. If that Big Mac didn't make me puke, their marketing sure will. What in the world is with the AIMesque teeny messages in the background? Subliminal messages to go to McDonald's?
Is it just me or does it seem like a lot of marketing departments are as in touch with their targeted demographic about as much as Bush is with the American and global population?